Graphon brand kit
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Paper and ink, five chalky tones, and one saturated color that means remembered.

Logo
  The lockup is the Graphon mark with the wordmark and LABS. The mark stands
  alone where the lockup won't fit. Black on paper, white on dark, cyan on dark.
  Don't stretch, recolor or add effects.

Color
  Paper #F2F0EB, ink #111111, muted #6B6862, faint #DCD9D2, pen #2A3FB8.
  Cyan is the only saturated color and always means remembered: painted from
  #00ECF0 to #16A0A8 at 100 degrees, flat #08C6CA, logo #00FBFE.
  Chalk tones, one per file type: video #D98C78, audio #D4B160, pdf #9DB8C9,
  txt/md #9FB096, json/xlsx #B3A5C4. colors/ has them as CSS and JSON.

Type (all free on Google Fonts)
  Display  Fraunces 400, SOFT 100, WONK 1, opsz 144, tracked -5%
  Body     Instrument Sans 400, 16-21px, line 1.55
  Label    DM Mono 400, 11-13px, lowercase

Painting
  Painted scenes, never stock photos or 3D renders: brushy, warm, a little
  naive, with one small cyan detail hidden in each. masks/ holds the brush
  edges every panel, band and banner is cut with.

Voice
  Short, plain and certain. Headlines are statements. One dry joke, near the end.

Questions: hello@graphon.ai
